Virtual Reality

Virtual Reality is one of the technologies with the highest projected potential for growth. According to the latest forecasts from IDC Research (2018), investment in VR and AR will multiply 21-fold over the next four years, reaching 15.5 billion euros by 2022 .In addition, both technologies will be key to companies' digital transformation plans and their spending in this area will exceed that of the consumer sector by 2019. It is, therefore expected that by 2020 over half of the larger European companies will have a VR and RA strategy.

Main motive for all companies(VR&AR)

• Enhancing customer experience

1. Virtual product try-ons: AR allows customers to virtually try on products before making a purchase. This is especially prevalent in the fashion and beauty industries allowing customers to virtually try products. Similarly, the technology took the internet by storm in 2020 when consumers learned that they could bring Home Depot’s giant skeleton into their home with AR. The possibilities for envisioning the product before purchasing it has proved exciting for consumers across the globe
2. AR-guided shopping: AR applications can guide customers through a physical store, providing additional information about the products, promotions, and even personalized recommendations based on their preferences
3. Virtual showrooms: VR can create virtual showrooms or environments where customers can explore and interact with products in a 3D space. This is particularly useful for industries like real estate or automotive, allowing customers to virtually experience a property or a car
4. Interactive product packaging: AR can be used to enhance product packaging by providing additional interactive content when scanned with a mobile device. This adds a layer of engagement or and storytelling to the product
5. Remote assistance: AR enables remote assistance for customer support. Customers can use their smartphones or AR glasses to get real-time guidance from experts, facilitating troubleshooting or assembly processes